Art-led, destination-based cultural strategy

Shaping experiences rooted in travel, craft, and context.

work with me

Philosophy

 My practice focuses on shaping artist-led, research-driven cultural frameworks that allow artists to engage new publics with integrity — while enabling hospitality partners to support culture in meaningful and sustainable ways.

What I do

This work can take many forms, depending on context and ambition.

Selected Clients & Partners

Design Hotels

Belmond

Balenciaga

Wim Wenders Studio

Pernod-Ricard

Victoria & Albert Museum

Rosewood Elite

Salone del Mobile

About

Sydney Townsend is a London-based cultural experience strategist working internationally across the arts and travel industries.

With over a decade of experience collaborating with hotels and hospitality groups, cultural institutions, brands, and artists, she shapes programmes rooted in context — responding to local histories, materials, and creative ecosystems.

Sydney works closely with partners interested in building meaningful cultural programmes, from artist residencies and commissions to long-term planning. In select cases, she also advises on private journeys for individuals seeking thoughtful engagement with art, music, and place.

Enquiries and conversations are always welcome.

Approach